Showing posts from 2012

Let's say not to plastic bags


More on SmallSteps

Today we update the blog layout with new tab links under the header (see above). The new tabs link to a page with a list of stores where you can find your smallstep bag in various cities across India. We have also added a link back to our home page. Feel free to explore.

Ban of Plastic bags in India

There is a growing trend to ban plastic carrier bags in cities across India as the plastic pollution menace is growing by the day.  A number of new articles have reported the bold decisions by public authorities (in Delhi, in Kanyakumari, in the Nilgiris hills) to ban the source of the menace, but this is not always practical as little alternatives have been put into place to effectively wean the public away from this addiction.

A number of countries have also taken this initiative and India is one of the most active proponents of such a ban.  However, the plastic pollution is real and banning the source is only addressing the future production of this menace.  We still have a major problem today to resolve in cleaning up our land and water of this trash.  Unlike other natural trash, plastic remains in our environment for a long time.  in order for the ban to be effective, we also need to address the issue of collection and recycling.  Currently it is left to the private sector and in…

Plastics in our seas

Plastics often end up being blown in the sea, they get eaten up by fish, killing them or poisoning them which may end up being fished by fisherman. It is a worrying development and there are not solutions but to reduce, reuse or recycle our plastic nuisance. So next time you dispose of a plastic bag, try not to throw it in the open, either collect it with other plastic bags and sell them to a recycler or ruse them. The best solution is to carry a small shopping bag with us at all times so as to be able to say no to plastic bags!

Preparing India for a consumer wave

A recent article in The Hindu highlights the environmental dangers of consumerism.  The article highlights the problem that invariably accompanies consumption, that of garbage disposals.  Well documented, the author points to the issues in the USA, notably its largest landfill, Puente Hills outside Los angeles.

What started off as  landfill (a hole in the ground) is now a towering 500-foot high hill of trash.  The refuse of nearby civilization, and growing.  The problems are diverse, from escalating production of trash to containment of the toxic substance oozing into the ground and contaminating the underground water resources.  It is a man-made natural disaster in the making.

Furthermore, the article points out that recent trends in educating the masses in the need of recycling is not really addressing the problem, for the majority of trash is a direct consequence of industry's calculated strategy to push consumption to its extremes.  One of the biggest contribution being techn…

Come, Step out with a SmallStep

As part of our Step Out with a SmallSteps campaign to encourage our country to say to no to plastic bags we have re-designed the box to hold 10 bags as a self-display container that can be placed on tills and counter tops of points of sales of stores and small boutiques.

We actively looking for partners to take up this campaign on a national scale and encourage as many people as possible to use SmallSteps.  We have also designed a smallsteps tree that we hand out on a deposit basis for shops and stores to display smallsteps in an elegant way.

If you would like to join us to spread the message and sell Smallsteps in your area, please get in touch with us on our main site.

Don't litter, save our wildlife


Plastic in numbers


Our oceans are suffering, help!

Our oceans are our rubbish bins for all the plastics we throw away which does not end up in a landfill or an incinirator.  Most people are not aware that everytime we use a plastic wrapper or bag and we throw it away, the winds carry it, the rains and rivers wash it away and the majority ends up in our oceans.  Here is an animation movie that illustrates this problem.

We all need to make a conscious effort to reduce, reuse and recycle our plastic ways! You can make a simple step, become a volunteer with our SmallSteps ambassador program and encourage your friend, neighbours, school mates, family to say not to plastic bags.

SmallSteps blog has its own home

Dear readers, this blog is now integrated with the SmallSteps main site, with its own home address.  You can now access this blog at:  happy reading...

The menace of platic bags

Here is Mockumentary film that beautifully illustrates the urgency of our battle with the menace of plastic bags.  Please share this movie with your friends and contacts, your local school, your college friends and family members.  It is important to build an awareness so as to unite in fighting this danger to our environment.

Small Steps for India

We recently launched SmallSteps bags in a big way with Landmark stores.  The bags are available at the Point of Sale in each store.  We launched under a new campaign called Step Out with a Small Steps, and each box of small step bags reflect a different graphic illustrating this campaign.  The concept of the campaign is to inculcate the need to carry a Small Steps bags with us at all times so as to be able to say no to plastic bags.  Hence, which ever your profession, what ever your activity, always have a smallsteps bags handy to carry your things.

Do join us by grabbing your smallsteps bag today at anyone of the Landmark stores.

Fed up with plastic bags?

Plastic bags are everywhere nowadays, increasingly ending up in landfills, in waterways and blighting the environment.  We are so used to accepting plastic bags to carry our items that we often forget what a menace this bag is to the environment.

This is why Upasana, a sustainable conscious design studio came up with the concept of a SmallSteps.  A smart bag that folds up into a neat little pouch with a handy carabiner to hook it up to your keys or your purse.

The bags come in two models, one for serious shopping duty and another smaller one for riders, kids and general use that can be carried as a back pack.

Want to change your habits?  Wish you could say no to plastic carrier bags next time you are out at the corner shop buying milk?  Then StepOut with a SmallStep!  Get your smart bag from any Landmark shop in India and get into the habit of carrying it with you at all times.  Landmark currently in Ahmedabad, Bangalore, Chennai, Hyderabad, Lucknow, Mumbai, New Delhi, Gurgaon, Pune,…